The digital marketing landscape is being rewritten as opposition to Flash-based digital content and ads reaches critical mass, but with the transition to HTML5 still in process, mobile-friendly ...
The IAB Technology Laboratory recently released the HTML5 Ad Validator, an online tool that allows for testing of mobile and desktop ad creative against the IAB Display Creative Guidelines. It offers ...
Are you a print subscriber? Activate your account. By Jon Springer - 6 hours 24 min ago By Garett Sloane - 9 hours 51 min ago By Tim Nudd - 11 hours 57 min ago 12 hours 2 min ago By Ad Age and ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Hewetson, vice president of client ...
From today (September 1,) Google’s Chrome browser will begin blocking Adobe Flash ads, favoring HTML5 ads instead. More than 90% of rich media ads (ads that are animated, or change when a user’s mouse ...
Google's massive AdWords network will no longer accept new display ads made in Adobe Flash as of June 30, the search giant announced this week, as it works to phase out the much maligned Internet ...