As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

Typography is much more than just choosing a font – it plays a fundamental role in shaping a brand’s identity and influencing user experience in the digital world. From the moment a visitor lands on a ...

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about how to create visually digestible interfaces, download the free e-book Web UI Design for the ...

The explosion of new devices — phones, watches, health and fitness monitors and other wearable gadgets enabled by the Internet of Things — is yielding an increasingly interconnected set of user ...