Cinematographers and filmmakers seek to create lighting that not only illuminates their footage but also conveys the subtext of their shots. Two of the most common lighting techniques in film are high ...

A store’s lighting can have a major impact on customers’ state of mind and their propensity to buy. Shoppers tend to pay more attention when “cool” lighting colors are used versus warm colors, with ...

Film is a two-dimensional medium that demands a three-dimensional look. Cinematic lighting techniques can give your shots depth, and none are more creatively interesting than chiaroscuro lighting.

Light is everything when it comes to photography. It’s why photographers love shooting during a golden hour sunset so much. But sometimes your shoots aren’t going to happen during that perfect ...

I crunched the data on over a million shots of faces across 3,655 movies to see whether modern lighting is getting flatter.

Working with bright, overhead sunlight can be tough. Here's how to make the most out of an overly contrasty day. By Harry Guinness/Popular Photography Published Jul 12, 2022 9:00 PM EDT This article ...

Color contrast refers to the difference between the brightness of the background color and foreground color of digital content. Black text on a white background is very high contrast; light grey text ...