Hospital advertising can trigger increased emergency admissions and care from Medicare beneficiaries, a new study from the University of Pennsylvania says. The January 2026 study (PDF) used Nielsen’s ...
If you’re a regular reader of this newspaper, you’ve seen the Methodist Hospital ads: “UnitedHealthcare forced us out. But our ERs are here for you … members can still access our facilities and ...
The Philadelphia area boasts one of the highest concentrations of hospital services in the U.S., but the print advertising themes for regional hospitals lack variation, finds a new study by health ...
The transition to value-based care and subsequent focus on preventive health has hospitals making new investments, particularly in advertising. The healthcare industry spent $14 billion on advertising ...
New Marketing Science Study Key Takeaways: Patients are positively influenced by hospital advertising. Older patients and those with more restrictive forms of insurance are less sensitive to ads.
Plaintiff filed a medical negligence lawsuit against an OB/GYN physician and the hospital at which he delivered the baby, alleging a theory of apparent agency. The trial court granted the hospital's ...
St. Vincent Charity Hospital's stolen $3.8 million was only a fraction of the total the hospital intended to spend on cable TV advertising, considering that many ads were still run. St. Vincent is ...
This New York City subway ad recently caught my attention: “When researching hospitals, consider how much research they do.” The ad for Mt. Sinai Health System advised riders that the research “we do ...
Increased spending on hospital advertisements is linked to a rise in emergency department visits and Medicare spending, according to research at Philadelphia-based University of Pennsylvania. For a 10 ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results