Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

Are you ready for the future? This whitepaper, sponsored by FunnelFuel, is your essential guide to dominating B2B digital advertising in a privacy-first world. Packed with expert insights from leaders ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers increasingly use digital touch points, from search to social media, to research and ...

This whitepaper will demonstrate how you can use social media as a profitable advertising platform. Content, Creative & Campaigns, Marketing operations and technology [MarTech] Social media has ...

In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030. This seems to have kickstarted a wider discussion around the future of advertising in 2030 and beyond ...

MNTN has democratized TV Advertising for direct-to-consumer eCommerce brands, and now, together with ZoomInfo, is doing the same for B2B brands. This partnership brings streaming TV within reach to ...

For decades, B2B marketing has followed a predictable formula: Build reach, capture attention, and measure success in impressions. But in today's buyer-controlled world, that playbook no longer works.

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Bombora, the true B2B data pioneer, today announced the launch of Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B digital audience solutions. This new offering gives B2B ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

The business-to-business (B2B) e-commerce market is on a growth trajectory to reach $3 trillion by 2027, according to Forrester. While this growth presents vast opportunities, one segment remains ...