Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece ...

Why should advisors be marketing to millennials? Because there are over 70 million American millennials, who make up about 30% of the entire population, that’s why. Also known as Gen Y, millennials ...

What is a digital marketing funnel? Before you roll your eyes and say, “I already know what a marketing funnel is,” keep reading. There is a big difference between understanding the concepts of a ...

As we begin 2023, I can confidently say that digital marketing is now just “marketing.” This blurs the lines between funnel objectives and channel selection, increases the ever-growing need for a ...

That digital-first approach changes one of the fundamentals of the sales journey that has been held close to marketers’ ...

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