This article is sponsored by Xandr. Until now, private marketplaces (PMPs) have been a popular tool for publishers to package their own data with their own inventory to sell to buyers. A new practice, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In addition to potentially saving the healthcare industry upwards of $360 billion annually, ...

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? As the ad ...

Drew Stein is the CEO and cofounder of Audigent. Amid all the growth, hype and press, many people are stretching the boundaries of what curation is, and many companies now claim they are "curators" or ...

The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie ...