Jennifer Lopez and Bethenny Frankel have both raved about It Cosmetics over the years. Evan Agostini/Invision/AP; Getty Images; It Cosmetics Page Six may be compensated and/or receive an affiliate ...

While black lashes have been the standard, modern beauty trends like the no-makeup makeup look are favoring a softer approach, which is why brown mascara should be on your radar. It’s universally ...

So, what sets this mascara apart in a market saturated with options? For starters, the IT Cosmetics Superhero Mascara is clinically tested to deliver dramatic volume and length in just one coat. Its ...

A few weeks ago, I left my apartment without mascara on. No, I wasn’t aiming for a “no-makeup makeup” look — I went full glam for a date night with my boyfriend. But I accidentally forgot the most ...

On TikTok, beauty addicts swear by it. Tubing mascara, that little black tube that looks just like a classic mascara, is actually an innovation from South Korea. Its promise? It enhances lashes while ...

Finding the best waterproof mascara ain't easy. In fact, Cosmo UK's beauty team has been on a lifelong pursuit of ultra-fluttery, larger-than-life lashes that do not smudge or budge in the summer heat ...

If you click on links we provide, we may receive compensation. And you might already own it Izzy Baskette is a shopping writer for PEOPLE with five years of experience in digital media. She writes ...