Relationship marketing requires continual work. A part of that work is to get the attention of important people. This is the initial step in beginning the customer journey to find you and begin that ...

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. Aligning with stakeholder visions and goals sets the ...

Stefan Pollack is president of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. In today’s world, attention is everything. It fuels engagement, ...

Researchers have determined how circuits in the frontal lobe of the brain work together to keep attention on track and minimize errors, a finding that could hold keys to a better understanding of ...

ONE MEMORY from our younger years in school is that of the teacher’s admonition for us to “please pay attention.” The observed restlessness and inattention of children in the classroom show that they ...

These practices will help you get and keep attention in today’s hyper-competitive, short attention span world. Relationship marketing requires continual work. A part of that work is to get the ...