Delaware's proximity to Pennsylvania — the "Potato Chip Capital of the World" — means the First State knows what a good potato chip tastes like. But those tastebuds will have to soon get used to a new ...

(KNWA/KFTA) — The next time you walk down the chip aisle at the grocery store, some bags may look a little different. Earlier this month, Lay’s announced a rebrand, the largest in the company’s ...

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...

But Lay's potato chips have elevated the medium from junk food or lazy potluck contribution to a food group all its own. The ...

Lay’s potato chips are receiving a big rebrand that makes it clear that the popular snack food is made from potatoes. That might seem silly, until you realize that according to the chip maker, nearly ...