Logitech, the storied Swiss maker of computer, tablet, and A/V accessories, is launching a new identity that the company says reflects a renewed focus on design. Along with a more colorful and curvy ...

Newark, Calif. — Logitech unveiled a new logo and a new “Logi” label as part of its evolution into a more design-focused manufacturer. It has decided to drop the “tech” in its name for certain lines ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Logitech is expanding the technologies it makes while ...

Logitech probably isn’t a name you associate with beautiful products, but the company hopes you will. Today the company has announced a new logo and brand identity intended to bring a “colorful new ...

Logitech makes a range of PC accessories including mice, keyboards, speakers, headsets, webcams, and more. But soon some of those products will ship without the Logitech brand name. Instead they’ll ...

Logitech is ready for a major brand change, announcing a new label called Logi and a new logo with bold colors. The company says it's been working for a while now to change things behind the scenes, ...

To reflect a more design-centric approach, the mouse maker is rolling out a new logo and a new brand as part of its reinvention. Executive Editor David Carnoy has been a leading member of CNET's ...

Logitech has decided that it's sick of their old, outdated brand, today launching a new look for the company that will supposedly place "design at the core" of its products, while building on its ...

Logitech definitely feels like a brand associated with web 1.0. You likely have a few wired Logitech mice in a cupboard somewhere and probably spent some time cleaning dust out of the rollerball on ...

Like Federal Express and Apple Computer, Logitech has shortened its brand for mainstream appeal–and the spoken UI of the future. Logitech, the company most of us still know for selling that very nice ...