The LVMH brand’s ‘retail-tainment’ flagship in Shanghai is part of a strategy to blend experiences with shopping.

After unveiling its monumental Milan flagship, Louis Vuitton is upping the ante with a new Shanghai concept in the shape of a life-size cruise ship. Dubbed “The Louis,” the LVMH Moët Hennessy Louis ...

Luxury brand Louis Vuitton has created a stir in Shanghai with a new cruise ship-themed concept store. The three-story structure contains sales space, a café, and exhibits showcasing Louis Vuitton's ...