A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

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Customer loyalty marketing is a major segment of marketing theory and considered one of the value propositions that a marketer can offer a potential customer. Customer loyalty marketing programs can ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Explore how Hilton adapts to agentic AI, enhancing brand loyalty through strategic influencer partnerships and digital ...

Opinions expressed by Entrepreneur contributors are their own. The key to successfully launching a loyalty program is to build something unique and superior, not “equivalent to” or “on par with” what ...

Loyalty is worth it. It’s becoming more and more common for restaurants to offer some sort of loyalty or rewards programs to their regular customers. Soon, fans of cheesecake will have a new loyalty ...

It seems like everyone is trying to identify how artificial intelligence (AI) can benefit their business. In my circles, executives are asking how AI will impact customer marketing, more specifically ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll ... A good rewards program can increase ...