Some retailers and brands offer annual membership, where members get special loyalty and membership pricing. Those prices may not be displayed on the retailers website until you login with your member ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

LONDON--(BUSINESS WIRE)--A new international research study conducted by Valuedynamx, a Collinson company and leading global provider of curated, data-driven purchase rewards, highlights ripe ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. In the ever-evolving landscape of consumer engagement, ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

Airlines don’t release much data on their massively profitable loyalty programs. But scrutiny from the government and consumers have led some to wonder, are these programs worth it? Loyalty is big ...