From one design house known for its daring creations, such as the spray-on dress and glass bag, to another that offers ...

The brand’s debut make-up line La Beauté marks more than just another brand expansion – it is a strategic move that blends ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

A makeup company with products available at Ulta Beauty released a deep black foundation shade after Black beauty gurus said its initial shade range wasn’t inclusive to darker complexions. But now the ...

In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. As retail reclaims its role as a space for real-life connection ...