Even the most seasoned makeup aficionados occasionally smudge, over blend, or choose the wrong shade—and it’s all just part of the process. Makeup is an art, and like any craf ...

Whether you're looking to draw more attention to your lips, or just polish up your go-to lipstick look, there are plenty of ...

Sarah Fritz, a 22-year-old Australian content creator, sits down with PEOPLE to break down how she ushers in the spooky ...

Natalie Violette shares her Halloween makeup looks over the 31 days of October with her almost 4 million followers. She ...

The key to making this look less like childhood face-painting and more grown-up is with a striking khaki-green smoky eye.

Laura Geller has made a name for herself over the years by creating makeup for real, mature women—and part of that means ...

Your lipstick isn’t just lipstick. That foundation isn’t just covering imperfections. Every swipe, blend, and brush stroke is actually rewiring your brain and changing how you move through the world.

Whether you’ve lost track of when you got your current bottle of foundation, or can’t tell if your concealer has aged out of condition, here’s what to know about when to replace your face makeup.

Back in 2024, Amy Adams made headlines for revealing how her daughter had makeup rules for her and how she wanted her mom to look more like her, especially without makeup. Lots of moms have worked to ...