Get ready to channel the infamous Regina George and her iconic girl squad like never before. Swatches of Storybook Cosmetics' Mean Girls Burn Book Palette have been revealed, and soon you can ...

The best neutral eyeshadow palettes do all the heavy lifting for you. They’re versatile for a quick five-minute face in the ...

It makes complete and total sense for Urban Decay to head back down the Alice in Wonderland rabbit hole. The edgy makeup brand and the film's marketing team collaborated in 2010 with the The Book of ...

At this point, we officially have to award Storybook Cosmetics the title of most creative beauty brand ever. The company won us over with their Harry Potter makeup brush wands, and they’ve been ...

GlamGlow may be best known as the purveyor of viral, made-for-Instagram masks like their Power Rangers and My Little Pony launches that are nearly impossible to not selfie in. (Just look to this Ansel ...

Byredo, the beauty brand known for its iconic fragrances, chic candles, and modern makeup collection, has just expanded its offerings with a new eye shadow palette. It's not just any eye shadow ...