I have written many posts about the importance of determining your industry size for strategic planning or investor pitch purposes. But determining your industry size is not always easy, and more ...

Market size refers to the maximum total number of sales or customers your business can see, often measured over the course of a year. It's helpful to know the potential market size before launching a ...

Creating your marketing plan should be a top priority. The top priority for a marketing plan is identifying the largest group of potential buyers for your products or services. Within that group ...