L'Oreal's latest mascara has everything you could need: a wand that lifts and separates the lashes, three different colorways ...

There’s nothing like discovering a cheap beauty find that actually works. While splurging on a high-end makeup item every once in a while definitely feels luxurious, there’s something about finding a ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

The hype in question? The Essence Lash Princess False Lash Effect Mascara is the #1 bestselling makeup product on Amazon with a whopping 250,000 five-star reviews. It ranks high among the top-selling ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

I've never been loyal to a particular mascara, but when I read about the $5 find that gave Redditor EllieDaisyLouise a full set of long, feathery lashes, I was on a mission to try the alleged miracle ...

But this new mascara from Essence has been hailed as the absolute best for voluminous lashes, and it’s just £3.99 from Boots.