The festive season is seemingly the busiest season for brands too. From gifts to groceries, brands are constantly on the edge to reach consumers. Consumers’ heavy reliance on social media for purchase ...

Social work is a wide-reaching field that provides an array of services to diverse populations. The field divides its spectrum of practice into three widely recognized, interrelated levels: micro, ...

Marketing plays a critical role in any business. It's used to create brand awareness, nurture prospects, turn leads into customers and build brand loyalty. While there are many marketing theories ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Whether prompted by personal growth, economic shifts or the ...

There are no sure things in business because everything comes with a risk. No matter how well things are going, a recession, internal fraud, or an earthquake leveling your factory can leave you ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...