For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards ...

There’s a rumor going around about minimal graphic design. “A lot of people say it’s really easy,” says Stuart Tolley, who runs a design studio in Brighton, England, called Transmission. “A lot of ...

Walk into any trendy store or scroll through your Instagram feed, and you'll notice something shifting. The world is falling in love with less- way less. The minimal-core aesthetic which has taken ...

Japanese designer Tokujin Yoshioka is something of a darling ’round these parts, and here’s one more reason why: He’s managed to make beauty products sculptural. Yeah, beauty products. First, a word ...