Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

This course is available on the MRes in Management (Marketing) and MRes in Management (Organisational Behaviour). This course is available with permission as an outside option to students on other ...

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

For decades, whether someone could secure a loan often came down to a single number: their credit score. Today, that reality is shifting. With the rise of predi ...

Seven industries, from pharma to finance, are turning to market modeling consulting to anticipate demand and guide strategy.