In June 2023 Modelo Especial overtook Bud Light as the best-selling beer in the United States - and it never looked back as the gap has grown over the past two years. “Modelo, and to a certain extent ...

The world is awash in nonalcoholic beer right now. Athletic led the category with some $95.8 million in sales in 2024, followed by the legacy barons Heineken ($89.45 million), Budweiser ($62.37 ...

America's top-selling beer is no longer American. Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May, overthrowing Bud Light from ...

Modelo Especial has become the best-selling beer in the nation — at the expense of Bud Light after its Dylan Mulvaney fiasco — thanks to shrewd marketing and rising brand recognition, the company’s ...

Modelo's story is one of quiet persistence and cultural pride. The brand began in Mexico and grew far beyond its borders, not necessarily through flash or hype, but instead through steady ...