The third time must be the charm. When Netflix hosted its first-ever upfront event in 2023, just a few months after launching its ad-supported tier, it promised that better measurement and targeting ...

Every time Lara publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from Business ...

Netflix has good reasons to grow its advertising business. Early indicators suggest that it’s moving in the right direction. Still, there are risks involved for the streaming giant. Netflix's ad ...