Elliott Hill has been the new CEO of Nike just around 60 days now, taking over for the beleaguered company whose stock is down 27 percent this year, an inverse of the broader market. After a whirlwind ...

(RTTNews) - Athletic footwear giant Nike, Inc. on Thursday announced a new marketing head, in its efforts to boost market share. The company promoted Dirk-Jan "DJ" van Hameren as its VP, Chief ...

The WNBA has reached unprecedented heights in popularity, and one player derserves most of the credit — Indiana Fever guard Caitlin Clark. Of course, the league was built on the shoulders of players ...

Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...

Nike Inc. (NYSE:NKE) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales. What Happened: The news of Nike’s return was disclosed by ...

Nike unveiled its Olympics campaign, “Winning Isn’t for Everyone,” which examines the ruthless drive it takes to be a top athlete, according to a press release. Actor Willem Dafoe narrates ads that ...

NEW YORK, Dec 17 (Reuters) - Nike investors will look for ‌signs this week that the recovery glimpsed last ‌quarter is sustainable and that a bigger marketing budget is helping the sportswear maker ...

London (CNN) — A “misleading” online advertisement for $35 Nike sneakers has been banned in Britain for failing to make clear that the product was actually targeted at children and therefore the offer ...

BEAVERTON, Ore.--(BUSINESS WIRE)--NIKE, Inc. (NYSE: NKE) today announced changes in its Senior Leadership Team (SLT), positioning the company for continued growth and success with a focus on putting ...

But, with the death of the 30-second TVC being proclaimed long and loud from every corner of the industry, does Parkinson think that Nike will ever create another spot to sit alongside 'Frozen Moments ...

Nike has lost another longtime executive with the exodus of Ron Faris, who is joining Disney Consumer Products as senior vice president of global marketing. Faris, who served most recently as global ...