Olaplex’s fourth quarter was marked by year-on-year revenue growth, driven primarily by improved sell-through in the professional and direct-to-consumer channels and a refreshed brand identity.

Olaplex executed a comprehensive brand relaunch, resulting in a 7% increase in brand awareness, 3% improvement in sentiment, and upward-trending purchase intent. Earned media value increased 14% ...

Olaplex is having its first Friends & Family sale with 25% off. The sale includes popular products like No. 7 Bonding Oil and No. 3 Hair Perfector. The sale runs through June 15th and includes a gift ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Today is the kickoff to the Walmart Beauty Event, ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Every once in a while, a deal surfaces that feels ...

Olaplex Holdings, Inc. is rumored to have attracted takeover interest from Henkel, sparking a 22% share price surge. A takeover could make strategic sense for Henkel given OLPX's current situation. I ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Sometimes high-profile celebrities (and their hair) ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Bold statement, but I think Olaplex products might just be the most legendary hair brand of all-time.

This treatment is packed with hydrating, anti-inflammatory ceramides to prevent moisture loss and strengthen the skin barrier on the scalp — plus, it contains Olaplex’s proprietary bond-building tech ...

Olaplex requires little introduction. Formerly a hair stylist’s best-kept secret in the salon, the beauty brand is now a global household name, thanks to beloved products such as the no. 7 hair oil, ...

Olaplex haircare is constantly raved about for a reason, and now you can get your hands on a set on sale for Black Friday. Right now, you can secure an Olaplex Wash and Shine Hair Kit for $45, instead ...