The ball drop will take place at the One Times Square building in New York City, and the new drop is in partnership with the Times Square Alliance. The iconic moment will mark the first time the ball ...

The Preview Period Includes Early Access to New Viewing Deck Overlooking Times Square and Opportunity to Take Home an Official 2025 Crystal Designed for the New Times Square New Year's Eve Ball ...

As the clock strikes midnight in Times Square, America will celebrate turning 250. America250, the nonpartisan organization charged by Congress with leading the celebration and commemoration of the ...

There will be extra sparkle in New York City at the year’s end. The Times Square New Year’s Eve Ball was just redesigned for the first time in nearly 20 years, gaining almost double the amount of ...

This New Year’s Eve, an entirely new and bigger Waterford crystal ball will drop over Times Square from a newly renovated building touting new experiences for visitors. “We are creating an interactive ...

It was more than 100 years ago, and there was no ball to drop. But, a report said, the crowd was “hysterical.” ...

The latest New Year’s Eve Ball will make its Times Square debut this year — the largest one to date, featuring nearly double the amount of reflective crystals as its predecessor, officials announced ...

One Times Square looks alive, but inside it’s almost completely empty. Over decades, the building evolved from functional space into a pure advertising platform. Profit replaced purpose, and access ...