UPDATE: Dec. 12, 2024: Design Bridge and Partners worked on Hostess’ new packaging while Sarah Anne Ward Photography assisted with the new product photography, a spokesperson shared with Marketing ...

General Motors has introduced new branding and announced a new marketing campaign for ACDelco, which it says are part of an ongoing initiative to strengthen the image of its internal parts company.

Burger King released a total branding redesign, including a new logo. The logo signals an embrace of a more classic look, emphasizing the whopper. Burger King is investing in the app and drive-thru ...

In today’s crowded market, packaging isn’t just about activity. It's about presentation, perception and celebrity. Whether a product is sitting on a retail shelf or being unboxed on social media. Its ...

With a new embossed logo, refined gold detailing and color-coded flavor profiles, Filippo Berio aims to modernize its ...

Asian food and beverage company Yeo Hiap Sing, better known as Yeo's, has unveiled a new logo and product packaging design that celebrates its rich brewing heritage and how it uses simple, authentic ...

Recently the Wall Street Journal reported on a growing trend among major American food brands: Marketing various foodstuffs specifically to men. Apparently, men have discovered grocery shopping but ...

Everyone knows what to expect when they order some Burger King. Going forward, however, fans of the franchise are going to have to get used to a new look. Burger King recently unveiled a new logo ...

Dessert brand Jell-O has received its first makeover in ten years courtesy of branding agency BrandOpus, featuring a bolder, blockier logo and hyperreal renders of pudding swirls and jelly fruits. The ...

Here's what experts say you'll see in the grocery store. When 2025 began, packaging experts agreed that the number one trend in their industry this year would be sustainable materials, ranging from ...

"I wanted to create an improved packaging design for peanuts, pistachios, sunflower seeds, and pumpkin seeds that enables you to enjoy the snack with less mess," said an inventor, from Dinuba, Calif., ...