This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Mug Root Beer is hawking custom DNA testing kits in a ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. PepsiCo’s Mug Root Beer brand is targeting Gen Z ...

MUG Root Beer is getting a new flavor! Fans of the iconic PepsiCo beverage know it to be delicious and refreshing on its own, but the addition of one common ingredient can make it all the better and ...

MUG Root Beer is officially joining the Zero Sugar game. With most soda brands opting to go the Zero Sugar route in comparison to introducing Diet versions, the Pepsi-owned root beer is the latest to ...

Mug Root Beer is asking fans whether they’ve “got that dawg in them,” and offering a way to find out. The PepsiCo-owned root beer brand launched a campaign that includes a “Dawg DNA Kit” promotional ...

Not only is the NCAA Men's National Championship up for grabs Monday night when the UConn Huskies play the Purdue Boilermakers, but free Mug Root Beer is also on the line. Mug Root Beer and its mascot ...

In its latest activation leaning into its canine mascot, Mug Root Beer is teaming up with a college football stars for a campaign celebrating National Fetch Day -- Oct. 19, a day celebrating the bond ...

March Madness is over, and for the second year in a row, the University of Connecticut Huskies have secured the NCAA Men’s Basketball National Championship. It’s a win that Mug Root Beer is ...

PepsiCo is releasing two new sodas: Dirty Mountain Dew Cream Soda and MUG Root Beer Floats Vanilla Howler. Both are set to hit shelves starting in spring 2026. Fans are hyped about the releases: "I ...

STORRS, Conn. (WTNH) — Cheer for blue — and get a free brew? Raise a glass if the University of Connecticut men take home back-to-back championships in the NCAA Tournament, because Mug will give ...

The quickly growing brand leans into its recent social media successes by launching Daddy’s Home cologne on TikTok Shop. Mug’s campaign is the latest example of how Gen Z is influencing holiday ...