The Brand as Performance (BaP) framework finally gives marketers a tool to "stop defending their budgets — and start demonstrating their real-world impact," according to a white paper released ...

Goal setting is the cornerstone of organizational productivity, performance and success. So, it's paramount to do it properly. However, a common pitfall with goal setting is that it's the same process ...

The Committee of Sponsoring Organizations of the Treadway Commission, also known as COSO, has added a supplement to its widely used Enterprise Risk Management Framework, including detailed examples of ...