To establish a true strategic advantage, leadership must analyze the organization through a structured strategic lens.

Strategic brand positioning serves as a cornerstone for enduring success. Successful companies owe their prominence to a robust brand positioning strategy that goes beyond being different from the ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. I recently received an email from a CEO reflecting on a ...

We continue to maintain a cautious risk stance, with active risk of the 2024 positions below long-term levels. We increased our exposure to duration, which is now the largest contributor to active ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

XPEL shares are up 44% in three months, fueled by strong Q3 results and optimism around its margin-focused strategy. Click ...