As the influencer craze rages on, one brand is focusing on a socially savvy influencer base that isn’t overly saturated — yet. Petite ‘n Pretty is a cosmetics company for kids ages four to 18. The ...

Samantha Cutler, a beauty industry veteran and founder of kids and tweens makeup and skin care brand Petite ‘N Pretty, has passed away from cancer. She was 42 years old. Services were held on July 3 ...

Walmart is offering a 54-piece kids' makeup kit for more than 50% off during its deals event. The Sendida makeup kit includes non-toxic, washable items like eyeshadow, lip gloss and nail polish.

Kelly Haley allows 11-year-old daughter, Sophia, to run wild in Sephora so she can express herself. NY Post photo composite To Kelly Haley’s 11-year-old daughter, Sophia, makeup isn’t just pretty ...

It’s a pretty great parenting move. Maggie Katz, a mom-of-two and content creator, recently revealed that she refuses to use the word “pretty” when letting her daughter use makeup. In a viral TikTok ...