Products go through what sales and marketing people refer to as life cycles -- recognizable patterns in sales often termed the growth, maturity and decline phases. In the growth phase, there is an ...

To successfully advertise a product for a project, analyze how companies influence people to buy their products. Also consider what persuades you as a consumer. Understand the advertising appeals and ...

October 6, 2005 Product Placement is set to be on the agenda of many advertising and marketing discussions over the next few months thanks to the release of a new report detailing extraordinary growth ...

Amazon is simplifying its ad products by bringing everything under one umbrella called Amazon Advertising. The move won’t change how the products function or how advertising division personnel are ...

In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday’s wildest fantasies. Four-color, full-page advertisements for one such item ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Do you sell products on Amazon? Trying to get your listings in front of potential customers can be a significant challenge. In my experience leading a DTC agency and Amazon optimization company, I ...