Promotional products are among the most cost-effective, highly visible and naturally tangible forms of marketing and advertising in existence. Advertiser recall of branding displayed on these products ...

COSHOCTON – Coshocton’s status as the birthplace of promotional marketing led to a special education event by the Ohio Promotional Professionals Association (OPPA) on Friday. The daylong Born in Ohio ...

DAYTON, Ohio--(BUSINESS WIRE)--Standard Register (NYSE: SR), a leading provider of workflow, content and analytics solutions, has been selected as the exclusive provider of promotional marketing ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

Achieving a marketing objective requires a variety of integrated strategies, and promotional activity plays a vital part in that mix. Promotion is one of the so-called four P's of marketing, the ...

CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, enabled Wizards of the Coast (Wizards) to supply ...

While the business world has always required a certain level of adaptability from big and small businesses, it’s become increasingly important to be able to shift not only your approaches, but also ...

Marketing can have a major influence on consumers purchasing food products. Advertising and promotional campaigns are carefully crafted to target consumers within specific age, socioeconomic and ...