As a blonde, I am religious about de-brassing my hair on a weekly basis,with purple toning shampoo treatments, which work by depositing purple pigments on the hair shaft and thereby counteracting ...

The shift from basic white or gel toothpastes to a variety of modern options has made the simple act of brushing teeth more complicated. The three popular types of toothpaste available today are white ...

These pastes get their name from their vibrant purple tint. “Purple toothpaste works by using purple dye to neutralize any yellowish stains or coloration on the teeth,” explains Rhonda Kalasho, DDS of ...

The word has been going around for quite some time now, but not all of us have been quite sure enough to actually put it to experiment. The simple answer is that purple toothpastes do work, but the ...