Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

A sponsorship campaign involving brand identity and merchandise, designed for a cyclist raising money for cancer research, is ...

Color plays a powerful role in branding, marketing, and communication—and a logo is often where that power shows up first. Logo colors are more than design details. They’re strategic tools used to ...

From the moment Lorraine Justice, Ph.D., observed an industry shift toward products and experiences being designed based on human behavior, she grew captivated by design research. “In order to design ...