Despite all the many changes to SEO practice over the years, keyword research remains one of the most fundamental SEO tasks. Some form of keyword research is still one of the first things SEO ...

Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact on SEO ...

A focused and targeted list of keywords helps you attract an audience of qualified prospects and avoid wasting ad dollars on unproductive clicks from your AdWords campaigns. To help you develop a ...

In order to thrive in today's digital marketing arena, there are several advertising verticals I believe are essential for businesses to partake in. Search engine optimization, pay-per-click ads and ...

As a business owner, it is important to expand your business's online presence. To do this, there are ways to boost brand awareness, such as guest blogging and brand partnerships. Another way to boost ...

Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial ...

More keyword data isn’t your problem. No, what’s holding you back has nothing to do with your advanced ability to slice and dice keyword data dumps. Data dumps on their own won’t help you; they’ll ...

I’ve written a lot about inbound marketing on this blog. There are posts about what inbound marketing is, how to build an inbound marketing strategy, and tips on creating great content at the top, ...

Search engine optimization (SEO) is now a basic skill that almost all bloggers and business owners know about. That said, most of them are still going about it incorrectly. As a result, websites lose ...

Keyword research is the first step to achieving great SEO and driving your website’s organic traffic. You can think of keywords as the building blocks of SEO — without them, there’s no foundation on ...