The programming hub will show viewers where to stream the next big game, and much more. Roku’s Sports Zone is a well-known ...
Roku is already the streaming home to the proper X Games, which still take place twice a year. ESPN holds the linear rights to the X Games and XGL. So this is an extension of Roku’s existing deal.
Roku has landed the digital rights to the first-ever X Games league and will be streamed exclusively on Roku Sports Channel.