Growing a successful company requires marketing, promotions and advertisements to bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, ...

Did you know that social proof can help you optimize your digital marketing efforts, and landing page in particular, for conversions? Unless you're new in the inbound marketing game, that piece of ...

It’s easy to dismiss testimonials as a little old school, but in reality, they are very powerful tools that can increase a businesses credibility in extraordinary ways. In my opinion they are more ...

Let's face it. Today's consumers are skeptical. Can you blame them? With all the marketing hype and sales pitches people receive each day, we are all a bit jaded. However, to make the sale we must ...

When was the last time you updated your website’s testimonials? Google and other search engines promote websites with frequent updates. Do you find the process awkward -- asking a client for a ...

Testimonials are widely used in advertising to promote commercial products and services, which speaks to their effectiveness. While it’s fine to use testimonials to promote a shampoo or a lawn ...