PARIS, Oct. 19, 2023 /PRNewswire/ -- IFF today announced the launch of its first sound logo to the business-to-business (B2B) perfumery, home and personal care industries. Developed with Paris-based ...

Have you ever noticed the sweet smell of coconuts in the swimsuit department of a Bloomingdale's? What about hints of fresh powder in the baby department? That’s no accident. The number of businesses ...

When thinking about your retail space, a lot of work goes in to capturing your customers’ attention via their senses. There are deliberate choices in lighting, artistic displays and the visual feel of ...

THE NEW, COOL WAY TO EXPERIENCE FRAGRANCE FOR THE ALWAYS-ON DIGITAL NATIVE GEN-Z CUSTOMER NEW YORK, Nov. 15, 2022 /PRNewswire/ -- Sparti Scents ® and Scent Beauty Inc, announce a partnership and ...

Going to the cinema today has become a multisensory experience as filmmakers push the boundaries of engaging audiences on a deeper, more immersive level, moving beyond the simple act of watching a ...