Search engine optimization (SEO) has been around in various iterations for over 20 years. Traditional SEO focuses on optimizing a website’s content and structure to improve its ranking in search ...

“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

Most large language models (LLMs) can now proficiently interpret and translate text into images. As these models evolve to acquire knowledge directly from images, optimizing your assets becomes ...

Google has made a small update to its image SEO best practices documentation, specific to the "Use HTML image elements to embed images" section. The update seems relatively minor but the changes to ...

As artificial intelligence (AI) becomes more sophisticated, search engine optimization will have to adapt. AI can already analyze data at a rate that humans can’t, so it’s only a matter of time until ...

Search engine optimization (SEO) has long been a crucial component of digital marketing strategies. But as technology has advanced and user behavior has changed, a new type of optimization has emerged ...

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

It’s not a ranking factor, so why is word count important for SEO? Here's what you need to know about when, why, and how much word count matters. In the world of search engine optimization (SEO), the ...