Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...

The best shade pairings to accentuate your biggest feature. Carlo A/Getty Images Part of what makes makeup (particularly eyeshadows and lipsticks) so fun is experimenting with new products and ...

For green eyes, anything with a red or purple undertone is magic. Think plums, berries, and warm browns—they intensify the ...

From bold purple hues to glitzy metallic shades, the latest eye shadow trends for fall are rich and wild. Check out these five fall eye shadow colors. Purple, in both eye shadow and lipstick, is hot ...

Danielle James is a New York-based journalist who covers all things fashion, beauty, and celebrity. She is also the founder of Model Citizen, a sustainable fashion company that encourages peer-to-peer ...

Eyeshadow bases are designed to enhance and intensify your eyeshadow color. They have a sticky texture that helps the eyeshadow grip to your lid and stay on longer. Some bases can double as concealer ...

I usually like to keep my makeup routine skin-forward and minimal. A tinted moisturizer, dewy blush, and brown mascara have been my everyday formula. But when I’m in the mood to amp things up without ...