Don't let shiny object syndrome haunt you this Halloween. Whether it's the AI rabbit hole or the marketing monster, here are ...

Shiny object syndrome is the phenomenon of being distracted by new and exciting opportunities. For entrepreneurs, this can mean new business ideas, or products or services that aren’t part of their ...

Sometimes the answer to a question comes down to shiny objects. A shiny object can be a great distraction that might appear valuable but often is nothing but cheap glass that isn't worth the cost. The ...

Since the dawn of marketing, teams have been regularly sidetracked from solid strategic work to investigate if they "should be using [insert new shiny thing]." In the late 2000s, social media was ...

Like many professional advisors, I love checking out all new shiny objects coming down the pike. If they can make our professional lives easier, why not? Sometimes, it's a new app or a new way of ...

From keeping up with multiple social media platforms to constantly changing algorithms and desiring to reach anyone and everyone in their market, real estate agents can get stuck in “shiny object ...