Don't let shiny object syndrome haunt you this Halloween. Whether it's the AI rabbit hole or the marketing monster, here are ...

It’s a statement that I hear almost every day, and for the majority of business owners, it isn’t necessarily a good thing. Let me explain. I coach business owners who have been in business for several ...

Shiny object syndrome is the phenomenon of being distracted by new and exciting opportunities. For entrepreneurs, this can mean new business ideas, or products or services that aren’t part of their ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Under constant pressure to stay ahead of the competition, companies often adopt the latest ...

Sometimes the answer to a question comes down to shiny objects. A shiny object can be a great distraction that might appear valuable but often is nothing but cheap glass that isn't worth the cost. The ...

Who doesn't love shiny things? Well... robots for one. The same goes for transparent objects. At least, that's long been the case. Machine vision has stumbled when it comes to shiny or reflective ...

Since the dawn of marketing, teams have been regularly sidetracked from solid strategic work to investigate if they "should be using [insert new shiny thing]." In the late 2000s, social media was ...