“We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick. “It wasn’t, ‘Oh my god, I hate that, that’s terrible!’ It was, “Oh, what is that?” The logo wasn’t an ode to a basic geometric shape, ...

Volkswagen's basic logo design has remained fundamentally the same since the 1940s, with only minor changes over the years like taking off the bits that looked too swasticky or varying the thickness ...

The town of Whiteland has unveiled a simplified logo. The new logo cost under $300 and was created by Spotlight Strategies, a Franklin company that designs and prints promotional items. The design ...

Looking for the best logo maker for your business? I've worked in marketing and advertising, I've selected my favorite tools for designing a logo quickly and simply, based on my own use and our ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...

Logos are made to be memorable, but the majority are forgotten. So what’s the secret sauce? Let’s take a look at the 10 most memorable logos of all time. But the reason may not be as simple as brand ...