The goal of making products "simple" is not simple at all. Products like the iPhone, the Wii, and the Flip camcorder all take different approaches to simplicity. Adam Richardson is the director of ...

If the simple living idea remains largely individualistic, it will not only be irrelevant to most Americans — in the end it will disappear under the influence of the dominant forces in American life.

"A computer saying hello to me, is that marketing? Is it marketing a product or a business?" It's questions like these that Tor Myhren, VP, marketing communications, Apple set out to answer in his ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

People's preference for simple explanations of any situation is connected to their desire to execute tasks efficiently, finds a new study from the University of Waterloo. "These findings show that our ...

Warren Buffett, the legendary investor, is renowned for his straightforward approach to investing. His philosophy emphasizes simplicity over complexity, a theme that resonates throughout his career.