The horror movie 'Heretic' starring Hugh Grant is surprisingly focused on food. Some 'Heretic' screenings are making use of a marketing ploy called Smell-O-Vision. Beck was asked why horror movies ...

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It's time for a Smell-o-Vision special! 𢡄 不 A24 has announced special screenings of Beck & Woods' horror movie Heretic, opening in theaters in November. "Get tickets for truly *scent-sational* advance ...

Going to the cinema today has become a multisensory experience as filmmakers push the boundaries of engaging audiences on a deeper, more immersive level, moving beyond the simple act of watching a ...

Smell-o-vision always seems to be the oldest idea that modern technology hasn't been able to perfect, much less implement. Whether or not it actually adds anything to a narrative, 3D movie technology ...

Game studios and the companies that make stuff for games have come up with all sorts of ways to enhance the experience and make the games more immersive, but this new scent release device from ...

Remember, in the 1900s, when movies often created scenes with inventions such as a television in which the audience can smell what was displayed? Well, in Japan, Haruka Matsukara and his team from ...

Imagine getting a whiff of dewy freshness – à la fresh-cut grass — while trudging through the wilderness within your favorite triple-A game. And then suddenly, without warning, an enemy hops out ...

We reported on K Opticom’s “Kaori Web” system back in July, which you may remember as “that computer that can create smells.” In the surprisingly vaporware-free country called Japan, PC Watch’s ...