SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I ...

There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

The sources journalists turn to are an important factor in any news story. Sources can affect the specific information the public receives, as well as whether the assessment of a president’s ...

Selecting required readings for a course is a universal challenge. Every semester, social media lights up with discussions about the struggle to include all desired texts in your syllabus or where to ...

Font families can sell for hundreds of dollars. Gotham, a popular typeface used by President Barack Obama’s campaign and many others, costs nearly $1,000 to license a complete set of 66 different ...