R.R. Donnelley & Sons Company (RRD), a global provider of marketing and business communications, introduced a retail solution that streamlines the process of creating in-store promotional materials, ...

Retailers spend millions of dollars creating in-store marketing signage and displays to help shoppers find the items they need, and maybe even some that they don’t. But these marketing efforts aren’t ...

Retailers want to use technology to manage in-store marketing, but very few do, according to a recent survey by Colateral and Taylor Corp. The survey is based on interviews with 225 leaders at ...

On-premise marketing is also called merchandising or local store marketing. It pertains to in-store marketing that companies use to influence buyers. These marketing strategies are implemented where ...

A collaboration with AccuStore provides marketing guides tailored to each location. "We selected AccuStore from GSP, based on their 40-plus years of experience in convenience store retail marketing," ...

In an era where many small liquor stores are competing against high "sin taxes" from the government and against increasing encroachment into their markets by larger retailers, marketing has become an ...