“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Three health system marketing executives detail their strategies that led to a return on investment and successful service to their patients. Consumer wants and needs are everchanging, and that's why ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

AI is more than just another tool in the marketing stack; it has become a strategic, collaborative partner for marketers.

Ranjita Ghosh, Global CMO at Wipro Limited, shares how marketing is helping businesses scale and grow by combining human ...

Jasper's State of AI in Marketing 2025 details how AI platforms are designed to enhance human creativity by taking on ...

The real estate market, renowned for its cyclical nature, is once again experiencing a slowdown. For agents, this chillier climate ...

Priority Capital, a provider of equipment financing, working capital and franchise lending solutions, appointed Robyn Kennedy DeSocio as vice president ...